Search Engine Optimization

Optimizing the technical aspects of your website can increase the ranking of its pages in search engines. This primarily has to do with the overall structure of your site as well as the search engine's ability to access, crawl and interpret what your pages are about.

We can optimize your website content to increase the relevancy of your pages. These strategies include updating the content, meta tags, internal links, and the structure of web page URLs.

Having the correct business information listed across all citations will help display the most accurate information about your business. We have tools that can monitor your citation profile as well as actively update your business data if it should change.

Competitive backlink research is a crucial aspect of link building. We do our research and find relevant backlinks to increase your ranking in the SERPs.

Crawling is about discovering which pages exist on the web. Google is constantly searching for new pages to discover and has created robots or “web crawlers” to examine your website and find out what information is on it.

An xml sitemap is an automatically generated file containing a list of links on your website. This sitemap can then be submitted to the search engines, such as Google and Bing to help the robots discover which pages you have on your site.

A robots.txt file can be used to prevent web crawling of specific pages. If you have pages that you specifically don’t want to be indexed in the search engines you can specify them in this file.

After the web page has been discovered, Google will try to understand what the page is about. This is a process known as indexing. Google will analyze the contents of the page such as text or images.

Today everyone has a smartphone, and the majority of users that visit your site are doing so on their phone. We make sure your site looks great on all devices-especially mobile!

Structured data is used to help search engines better understand what is on your pages. Different examples of structured data can display your information in search results with more rich features and help attract clicks to your website.

We optimize your content to address the topics of your specific page in a way that makes sense to users as well as the search engines.

We utilize meta-tags to properly configure the elements on your pages including: headings, keywords, and descriptions.

Citations are local directories or websites that will display your business NAP (name, address, phone) information. These help users to discover your business and can also impact your local search engine rankings.