SEO
Our SEO plan is tailored to focus on your business goals to drive traffic and increase ranking in the search engines leading to more clicks and on-site conversions.
St. Louis SEO: Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of improving the visibility of a website in the non paid search engine result pages (SERPs). There are a number of factors that affect the ranking of your website. Making sure you have an understanding in the following categories will help increase your placement in the Search Engine Result Pages.
Webmaster Guidelines
Each search engine has an algorithm to calculate the search results. Following the Webmaster Guidelines specific to the browser in use will help the browser find and index your site, resulting in your website ranking. Here are some of the search guidelines for Google and Bing:
Google Search Essentials Bing Webmaster Tools How do you rank in search result pages?
Having a correctly implemented SEO strategy helps to improve your visibility in the SERPs (search engine result pages). When a business requires visibility on the web, ranking high in search engines improves web traffic to your website, ousting competition. Understanding the different elements that affect SEO is crucial to success in search engine result pages.
Categories of Search Engine Optimization
Technical SEO
Optimizing the technical aspects of your website can increase the ranking of its pages in search engines. This primarily has to do with the overall structure of your site as well as the search engine's ability to access, crawl and interpret what your pages are about.
On-Page SEO
We can optimize your website content to increase the relevancy of your pages. These strategies include updating the content, meta tags, internal links, and the structure of web page URLs.
Local SEO
Having the correct business information listed across all citations will help display the most accurate information about your business. We have tools that can monitor your citation profile as well as actively update your business data if it should change. Here is how local SEO strategies for small businesses use that information to win nearby customers.
Off-Page SEO
Competitive backlink research is a crucial aspect of link building. We do our research and find relevant backlinks to increase your ranking in the SERPs.
Search Engine Optimization
SEO Concepts
SEO can be complicated. Here's some explanation to what some of the technical terms actually mean.
What is crawling?
Crawling is a process where Googlebot, a bot created by Google specifically to "crawl" websites, discovers pages with new or updated content and then adds those pages to the Google index. You can keep tabs on and monitor the crawlability of your website with tools such as Google Search Console
What are directory listings or citations in SEO?
Directory Listings can be used to build the popularity of your website. These listings pass on information to other search engines, so making sure your information is consistent across listings helps provide users with credible information about your business. These directories or websites will display your business NAP (name, address, phone) information.
What is an XML Sitemap?
An xml sitemap is an automatically generated file containing a list of links on your website. This sitemap can then be submitted to the search engines, such as Google and Bing to help the robots discover which pages you have on your site.
What type of content should be on my website?
Having rich content is a sure way to improve your website ranking, however this doesn't necessarily guarantee you will be at the top of search results. Try to write content that is worth reading. Nobody likes to search for something and end up on a page full of unrelated or incoherent information.
What is a robots.txt file?
A robots.txt file can be used to prevent web crawling of specific pages. If you have pages that you specifically don’t want to be indexed in the search engines you can specify them in this file.
What does indexing mean?
After the web page has been discovered, Google will try to understand what the page is about. This is a process known as indexing. Google will analyze the contents of the page such as text or images.
Mobile Friendly
Today everyone has a smartphone, and the majority of users that visit your site are doing so on their phone. We make sure your site looks great on all devices-especially mobile!
What is structured data?
Structured data is used to help search engines better understand what is on your pages. Different examples of structured data can display your information in search results with more rich features and help attract clicks to your website.
What do meta-tags do?
We utilize meta-tags to properly configure the elements on your pages including: headings, keywords, and descriptions.
What does content optimization look like?
We optimize your content to address the topics of your specific page in a way that makes sense to users as well as the search engines.
Explore our expertise
What does our SEO website audit include?
$500 One-Time Fee
Gain a comprehensive understanding of your website's performance, search visibility, and growth opportunities.
Our Website Audit includes an in-depth analysis of your existing website to identify technical issues, content gaps, SEO weaknesses, and opportunities for improvement. We provide actionable recommendations designed to enhance website performance, user experience, search rankings, and overall online visibility.
As part of the audit, we also conduct a Local SEO review to ensure your business information is accurate and consistent across major directories, maps, and online listings.
Our Website Audit includes an in-depth analysis of your existing website to identify technical issues, content gaps, SEO weaknesses, and opportunities for improvement. We provide actionable recommendations designed to enhance website performance, user experience, search rankings, and overall online visibility.
As part of the audit, we also conduct a Local SEO review to ensure your business information is accurate and consistent across major directories, maps, and online listings.
AI & Search Visibility Assessment
We evaluate how effectively your website is understood by modern search engines and AI-powered platforms, including Large Language Models (LLMs). This assessment examines how your content, business information, products, and services are interpreted and presented across AI-driven search experiences.
As AI-powered search continues to evolve, optimizing your website can help improve:
As AI-powered search continues to evolve, optimizing your website can help improve:
- How AI systems and LLMs understand and reference your content
- The accuracy of information AI platforms provide about your business
- Your visibility in AI-generated search results and recommendations
- The likelihood that your products, services, and expertise are surfaced to potential customers
Deliverables
- Technical website audit
- SEO performance analysis
- Local SEO and business listing review
- AI/LLM visibility assessment
- Detailed findings report
- Prioritized recommendations for improvement
